Support of expansion process for a Hotel Chain

We supported one of the world’s largest hotel operator in its expansion through Central Europe

Barcelo Hotels & Resorts, the fourth largest hotel operator in Spain and Top 30 in the world hired us to help them in its international expansion process with a focus on Germany, Austria and Switzerland.

During these months our firm detected potential partners and sites for Barcelo to develop and/or operate new hotels in the main cities of Central Europe.

This has been a much targeted strategic assignment, where the client trusted us for a key business process. Our firm worked closely with the management of the client to push forward this expansion process, adding more opportunities to the pipeline, analyzing them, negotiating them and helping them to send final proposals.

Project Name

Strategic advice to Barcelo Hotels&Resorts in its expansion process in Central Europe

project status

2014-2015

Client

Barcelo Hotels and Resorts

contact person

Jose de la Maza

General Manager, IMCW Europe

jm@imcworldwide.com
last updated

July 28, 2020