India: Evaluation of CABI Direct2Farm mobile agri-advisory service scale-up

Direct2Farm (D2F) is a mobile-enabled agriculture infomediary service aimed at making high quality information readily accessible to farmers.

In association with Impact Partners (India), we are evaluating the effect of the mobile services that are launched in terms of (i) behavioural change – farmers adopting good practices based on the advice and information provided through the service, (ii) sustainability – of the business model applied to the service, and (iii) effectiveness – do the mobile services improve the reach of agricultural information?

This will be carried out using a mix of qualitative and quantitative techniques in the field, and the whole process includes a review of the programme Theory of Change and Logframe.